Fractional Chief Marketing Officer

/Fractional Chief Marketing Officer
Fractional Chief Marketing Officer 2018-01-12T10:20:00+00:00

Slava Apel helps growth and mid-sized companies ($10M – $100M+) grow by providing fractional or part-time highly experienced marketing executive functions. As a CMO Mr. Apel work directly with the CEO, as part of the company’s leadership team, to reestablish or accelerate growth through strategic planning, identifying consumer and market insights, developing effective and disciplined marketing plans, and then execution and measurement of results.

Mr. Apel’s business model includes a “peer review” process which means your business’s growth strategies are reviewed and enhanced by experienced and skilled executive marketer. Mr. Apel possess 20 years of executive level marketing leadership with five companies as a Chief Marketing Officer and hundreds of additional companies as a Fractional Chief Marketing Officer.

On a first 1 year engagement typical involvement includes mentoring and coaching in building a strong foundation for internal or external marketing team. Mr. Apel provides strategic direction to assist in creating a collaborative sales and marketing team while also advising on how to define and drive accountability in adjacent departments. Mr. Apel brings improvements in sales conversions, sales process development and accountability.

Being rated top 25 CMOs in UK and top 35 Most Influential in Print industry Mr Apel brings his business and marketing savvy; familiarity with technology and how to use technology to further the interests of our business; tremendous personal commitment to meeting business objectives and timelines; and focus on exceeding performance expectations resulted in a successful business partnership.

Slava Apel - Fractional Chief Marketing Officer
Slava Apel during a presentation.

Mr. Apel’s interpersonal skills are exceptional and he leads by example. He has always had the capacity to analyse complicated business issuers and develop creative solutions. Mr. Apel has tendentious capacity to take on new responsibilities and achieve results in a very short period of time. Unlike many pure marketing people, Slava Apel brings a powerful intersection of sales, operations, marketing, strategic thinking and incredible execution skills to every situation.

Lower your Risk,
Gain Faster Growth

Wondering why you can’t find a Good CMO? REAL GOOD CMOs are not hirable! If they are not employed now – they were not good in their previous company! If they are good – they are happy in their current company! Why hire a VP of Marketing when you can rent one much faster? Instantly add C-level experience to your team on a contract basis to reduce costs while increasing your speed to impact with Slava Apel as your
Fractional Chief Marketing Officer.

A-La-Carte Services

  • Market Expansion Strategy

  • Product Diversification Strategy

  • Market Opportunity Analysis

  • Competitive Market Analysis

  • Market Segmentation Strategy

  • Coaching Services for Marketing Development

  • Strategic Planning Workshops

  • Marketing Audits

  • Metric development/ROI

  • Customer retention strategies

  • Customer segmentation and targeting

  • Growth opportunity strategy and planning

  • Better alignment to market opportunities

  • Marketing Funnels

  • Lead generation

  • Branding

  • Marketing automation

INDUSTRY AWARDS