Slava Apel helps growth and mid-sized companies ($10M – $100M+) grow by providing fractional or part-time highly experienced marketing executive functions. As a CMO Mr. Apel work directly with the CEO, as part of the company’s leadership team, to reestablish or accelerate growth through strategic planning, identifying consumer and market insights, developing effective and disciplined marketing plans, and then execution and measurement of results.
Mr. Apel’s business model includes a “peer review” process which means your business’s growth strategies are reviewed and enhanced by experienced and skilled executive marketer. Mr. Apel possess 20 years of executive level marketing leadership with five companies as a Chief Marketing Officer and hundreds of additional companies as a Fractional Chief Marketing Officer.
On a first 1 year engagement typical involvement includes mentoring and coaching in building a strong foundation for internal or external marketing team. Mr. Apel provides strategic direction to assist in creating a collaborative sales and marketing team while also advising on how to define and drive accountability in adjacent departments. Mr. Apel brings improvements in sales conversions, sales process development and accountability.
Being rated top 25 CMOs in UK and top 35 Most Influential in Print industry Mr Apel brings his business and marketing savvy; familiarity with technology and how to use technology to further the interests of our business; tremendous personal commitment to meeting business objectives and timelines; and focus on exceeding performance expectations resulted in a successful business partnership.
Mr. Apel’s interpersonal skills are exceptional and he leads by example. He has always had the capacity to analyse complicated business issuers and develop creative solutions. Mr. Apel has tendentious capacity to take on new responsibilities and achieve results in a very short period of time. Unlike many pure marketing people, Slava Apel brings a powerful intersection of sales, operations, marketing, strategic thinking and incredible execution skills to every situation.
Market Expansion Strategy
Product Diversification Strategy
Market Opportunity Analysis
Competitive Market Analysis
Market Segmentation Strategy
Coaching Services for Marketing Development
Strategic Planning Workshops
Customer retention strategies
Customer segmentation and targeting
Growth opportunity strategy and planning
Better alignment to market opportunities